Around ninety percent of this market is owned by the two groups Cervecería Cuauhtémoc Moctezuma and Grupo Modelo. They sell more than $4 billion worth of beer annually. Today, Mexico is the world's largest beer exporter. After some consolidation, there were only two big breweries left standing, Cervecería Cuauhtémoc Moctezuma, now owned by the Heineken Group, and Grupo Modelo, now an AB InBev-owned group. However, soon enough, the competition became too fierce. In the early 20th century, Mexican beer production was booming, helped by the American Prohibition, and there were dozens of smaller, independent Mexican breweries doing very well. The first major brewery was opened in 1890 by Cerveceria Cuauhtemoc. Soon enough, Vienna lager brewed with locally farmed maize became the brew of choice for many immigrants and natives alike.
They brought with them their home-land lager recipes. The origins of the beer we know and love today can be traced back to the 19th century when German and Austrian immigrants began to settle in Mexico. There was an attempt to brew these early European-style beers, but due to the lack of necessary grains, and the taxes enforced by Spain, production was short-lived. The Spanish introduced barley and wheat-based beers to Mexico. Pulque, which is still sold today, is a thick, milky alcoholic drink made from the fermented sap of the maguey or agave plant. Before European influences, the people of Mexico were brewing Pulque. The people of Mexico have been brewing fermented beverages, using honey, corn, agave, and other plants for over 1000 years. Today, many Mexican-style lagers use Pilsner or Vienna malts in their recipe. Its addition slightly dries out the beer to create a subtle crispness, and because of its low protein content, it boosts clarity. With corn being abundant and inexpensive in Mexico, it was added to the mix in the form of flaked maize. These types of Mexican beers have a long history and originated as Vienna Lager. Perfect for easy and casual drinking in the sun with their generally low ABV. They tend to be refreshing with light flavors without being overly sweet. Generally, Mexican-style lagers are clean and pale, with high clarity and low bitterness. The term can prove to be pretty controversial when talking to beer enthusiasts, with many unable to pinpoint a definitive answer.
Many local Seattle area breweries have experimented with this style of beer, which may beg the question, what exactly is a Mexican Lager? We take an in-depth look at this popular style of brew and discuss the ins and outs of what sets it apart from other styles of beer.
Macro-brewed Mexican style lagers are extremely popular here in the United States, and they are just as popular all across the globe.
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